The name Empiric is short for Empirical. We believe that a rules based approach, combined with in-house research, greatly increases the probability of repeatability in long-term investment returns. Since Professor Paul Meehl, one of the fathers of behavioral finance, published what he referred to as “his disturbing little book” titled Clinical versus Statistical Prediction in 1954, numerous studies across industries have shown that statistics and computer models do a better job than clinicians or interviewers of objectively analyzing large amounts of data and accurately making predictive statements. Why? Emotion